There is a lot to do, and a lot to learn. Take a breath. We will move through this work together. Begin your journey with Project InsideOut by watching our video introduction and taking a self-assessment.
We have launched this Hub with an invitation for the climate campaigning community to self-assess our theories of change and to shift our mind sets and skill sets toward Guiding. This is less of a methodology as a set of robust, flexible and powerful Guiding Principles. Within each Guiding Principle are applications for your work, whether it informs how you understand your stakeholders and members, or designing your entire engagement strategy. Our hope is that this is taken as a holistic approach, and you experiment and practice with each other and colleagues.
We get asked that question often. The answer is no. While PIO draws strongly on the best practices in clinical psychological research, this is not all about feelings. This is about addressing the complex and messy experiential dimensions of engaging with climate change and how we, as a human society, will change. These are cognitive, emotional and behavioral dimensions, which as our Quadrant illustrates, are integrated and must be joined up. Our work is about meeting people where they are, engaging everyone as partners and stakeholders in this work, and bringing a high level of “emotional intelligence” to what we do. We also recognize the highly varied and diverse lived experiences, perspectives, and conditions across human communities and populations. We are grounded in the respect and belief that there is no “right way” to engage with these issues across culture and societal contexts. That said, based on our extensive experience and research, we assert acknowledging and addressing our feelings is a vital and often missing piece of our work.
Absolutely yes. This work is about how we show up. Showing up can be via your social channels, your strategies, how you convene and design your events, how your leadership communicates, and your messaging approach. This is also about leveraging the power of smaller group interactions, which may appear to pose issues of scale. However, humans convene in small groups as a central way of living and working. We invite you to think big and bold about applications.
Yes! The approach’s Guiding Principles were created to be applicable to most of the difficult issues we are facing today. While we focus on sustainable lifestyle behavior changes, from air travel to meat consumption to plastics, this work can and has been applied successfully to charged and complex topics, such as climate justice, inclusion and equity, and engaging board members on strategy. The basic elements of our work and the Guiding Principles are agnostic when it comes to the specific issue orientation.